DESIGN CHALLENGE:

In order to create a real-world experience in the classroom, this project was created to push designers  to find creative visual and interactive solutions within your control, for an audience you might not completely relate to. This was created by receiving a brand identity created by another peer at random and a persona which we then developed a product to enhance the life of that person we were given, while adhering to the brand identity we were given.

CREATIVE SOLUTION:

For this project, I was given a persona that was different than what I typically designed for, which in follow, stretched my design abilities and pushed me outside of my comfort zone to design an app that successfully responded to the idea of the project while still creating a visually appealing experience through design.