DESIGN CHALLENGE:

For this self initiated project I created a package design for a candle brand. This included logo creation, brand identity elements, and creating a proactive and visually appealing package design that emulated the brands identity while visually pulling the attention of a viewer. The goal was to strengthen my package design experience and develop a product that could seamlessly transfer into the real world. 

Creative SOLUTION:

For this package design I started with the brand identity and logo creation in order to grasp the brand’s aesthetic and design challenges. Pulling in the ideas of an organic, natural candle brand that leaves a lasting impression through its strong and long lasting scent the name “Essence” was created. The logo was made through finding organic shapes within photos of candle smoke in order to create the primary logo. After these key elements were decided I moved to the package design where I focused on attracting the attention of a viewer using minimalist design and organic shapes to emphasize the idea of the “natural” and “organic” components of the candle.